Introducing the new logo for Little City Kitchen Co.! Thanks SO much for all your wonderful comments and feedback – I was blown away by the response.
Here were my conclusions and thoughts about each of the logos…
Logo #1: I love the simplicity that many of you mentioned. Clearly the spatula didn’t work (nope, not a popsicle or a toilet plunger guys), but I liked that the focus is on the LCKC name.
Logo #2: I love flowers, and yes Will, the logo just made me happy to look at! This was probably the crowd-favorite if you count up all the votes. My uncle made a great comment that it was a little “Fisher Price”, which I agreed with and was eventually the reason I didn’t choose it. In the end, it was my favorite design, but it didn’t send the message that I was looking for in a brand or business.
Logo #3: Loved the idea of a stacked logo, but it just wasn’t working for me. A few of you that said your eye was drawn first to the picture and as a result, the LCKC name got lost. I agreed. I think this was the most creative of the three, but it was a little too busy for me.
The Beet on the Street
So as you can see, I went with the simple route and switched up the mark (the picture-thingy). I couldn’t seem to think of a kitchen tool to use in the spatula’s place, so in the end I found a really cool picture of a red beet that Wendy re-created. And everyone knows that I’m a die hard veggie-aholic, so it seemed much more fitting!
I know, I know…it doesn’t scream “baby”. There will eventually be a separate brand, name, and logo for the baby food, but this logo is versatile enough to grow in any direction the company the company takes.
More details coming later, but suffice it to say, my days have been spent navigating business license requirements, health codes, taking food safety courses, and talking with small business consultants. For any potential entrepreneurs, check out the East Bay SCORE, a non-profit organization that offers free consulting for small businesses.
None of those topics are extremely interesting to write about though, and after the past week, I have only one thing left to say…
Logo design is SO much more fun!
So guys….what do you think of the new logo?